A formal volume commitment and operational requirements brief for our preferred ice and refrigeration supply partner — Welcome to ATL Experience, the official small business activation for Atlanta during FIFA World Cup 2026.
The Welcome to ATL Experience is the official small business activation for Atlanta during FIFA World Cup 2026, presented by DoorDash and produced by World Stage Studios in partnership with Showcase Atlanta. We are operating across three Downtown Atlanta venues for 16 consecutive selling days — June 14 through July 15, 2026.
This is not a one-day event. We are a 16-day, 3-location commercial operation with predictable daily demand, an on-site logistics team at each venue, and a defined pre-order process. The volume and structure of this program represents a meaningful commercial relationship — and we are looking for a partner who can match that commitment with consistent, reliable service across the full run.
We are seeking a single preferred supplier who can deliver both bagged ice and refrigerated storage solutions across all three venues for the full 16-day activation. We are prepared to commit the full volume of this program to one partner in exchange for best-available commercial pricing.
We strongly prefer a single supplier who can fulfill both ice delivery and refrigerated equipment needs. A bundled proposal covering both services will receive priority consideration and creates a cleaner operational relationship for our team on the ground.
We are providing full projected demand across all 16 selling days so our supply partner can plan, stage, and price accurately. These projections are conservative — actual demand may exceed these figures as merchant registrations continue.
| Scenario | Active Ice Vendors | Avg Bags/Vendor/Day | Bags Per Day (All Venues) | Total Bags (16 Days) |
|---|---|---|---|---|
| Floor (Minimum) | 20 vendors | 4 bags | 80 bags/day | 1,280 bags |
| Base Case | 30 vendors | 6 bags | 180 bags/day | 2,880 bags |
| Strong Case | 40 vendors | 8 bags | 320 bags/day | 5,120 bags |
| Committed Planning Volume | ~180 bags/day | ~3,000 bags | ||
We operate a structured pre-order system with a 48–72 hour advance window. This means you will have confirmed order quantities per venue before each selling day — not estimates. We will share pre-order data with our supply partner on a rolling basis so you can stage inventory accurately and avoid both short-fill and over-supply scenarios. This is a meaningful operational advantage we are offering in exchange for committed pricing.
| Venue | Merchant Units | Est. Ice Vendors | Pre-Match Days (8) | Match Days (8) | Total Est. Bags |
|---|---|---|---|---|---|
| The Center Atlanta | 23 units | ~10–14 | ~60–85 bags | ~85–115 bags | ~1,160 bags |
| Steele Bridge | 33 units | ~12–18 | ~72–108 bags | ~100–145 bags | ~1,400 bags |
| South Downtown | 12 units | ~5–8 | ~30–48 bags | ~40–65 bags | ~580 bags |
| All Venues | 68 units | ~27–40 | ~3,140 bags |
Match days consistently drive 30–40% higher transaction volume than pre-match days. Vendors will reorder more frequently during these windows. Our midday replenishment request process ensures your team isn't receiving unplanned emergency calls — all reorders are routed through our on-site logistics lead at each venue.
These are non-negotiable requirements for our preferred supplier. They reflect the operational realities of running a multi-venue activation serving a global audience during a FIFA World Cup match day.
Ice must be delivered and staged at each venue before merchant load-in begins each selling day. Merchants begin load-in 3 hours before activation doors open. Ice delivery must precede that window. Late delivery directly impacts vendor setup and is not acceptable at this scale.
We do not require vendor-by-vendor delivery. Supply is dropped at a central staging area at each venue. Our on-site logistics team receives, inventories, and distributes to merchants. Your team does not need to navigate 68 individual units — one clean delivery point per venue per day.
On match days, reorder demand will spike. We require a defined midday replenishment window — additional bags available on confirmed same-day request submitted through our on-site logistics lead by a defined cutoff time (e.g. 11AM for afternoon delivery). This is not an emergency call system — it is a structured secondary order window.
We are running a FIFA World Cup activation in front of a global audience. A short-fill on a match day is not a logistics inconvenience — it is a reputational event. We require a written guarantee of supply availability across all 16 selling days, including contingency sourcing protocols in the event of equipment failure.
Refrigerated units must be placed at all three venues before June 14 and remain in place through July 15. We require equipment that is operational from day one and maintained throughout the run. Any mid-activation equipment failure must be resolved within 4 hours with a replacement unit or equivalent cold storage solution.
Given the scale and duration of this program, we require a single named account contact at your organization who our on-site logistics leads can reach directly on selling days. Not a general dispatch line — a named individual who knows this account and can make real-time decisions.
All ice must be food-grade, sealed, and produced under standard sanitation controls. We are operating under a Fulton County Board of Health special event permit. All product must meet applicable Georgia food safety standards and supplier must be able to provide documentation upon request.
We are presenting our internal pricing structure so our supplier can understand how we are reselling ice to merchants — and why our cost basis matters to both parties. We are not asking for charity pricing. We are asking for volume pricing that reflects a real, committed commercial relationship.
| Order Type | Timing | Merchant Price / Bag | Minimum Order | Notes |
|---|---|---|---|---|
| Pre-Order | 48–72 hrs before selling day | $10.00 / bag | 4 bags (80 lbs) | Locked in — no changes within 24 hrs |
| Midday Reorder | Same-day, before cutoff | $13.00 / bag | 2 bags (40 lbs) | Premium reflects on-demand logistics |
At $10/bag merchant price and a 4-bag minimum, we need our per-bag cost to allow for a defensible margin that covers our distribution labor and supply risk. We are not layering excessive profit onto ice — we are recovering operational cost. A supplier cost in the $5.50–$7.00 range per bag at committed volume creates a sustainable model for both parties. We are sharing this openly because we want a negotiation built on real numbers, not positioning.
Full delivery schedule across all 16 selling days. Match days drive peak demand. Pre-match days are lighter but still require full morning delivery.
| # | Date | Day Type | Match | Operating Hours (ET) | Demand Level |
|---|---|---|---|---|---|
| 01 | Sun Jun 14 | Pre-Match | Before Spain vs. Cabo Verde | 11AM – 9PM | Moderate |
| 02 | Mon Jun 15 | Match Day 1 | Spain vs. Cabo Verde | 10AM – 8PM | High |
| 03 | Wed Jun 17 | Pre-Match | Before Czechia vs. South Africa | 12PM – 10PM | Moderate |
| 04 | Thu Jun 18 | Match Day 2 | Czechia vs. South Africa | 11AM – 11PM | High |
| 05 | Sat Jun 20 | Pre-Match | Before Spain vs. Saudi Arabia | 12PM – 10PM | Moderate |
| 06 | Sun Jun 21 | Match Day 3 | Spain vs. Saudi Arabia | 10AM – 8PM | High |
| 07 | Tue Jun 23 | Pre-Match | Before Morocco vs. Haiti | 1PM – 11PM | Moderate |
| 08 | Wed Jun 24 | Match Day 4 | Morocco vs. Haiti | 1PM – 11PM | High |
| 09 | Fri Jun 26 | Pre-Match | Before Congo DR vs. Uzbekistan | 1PM – 11PM | Moderate |
| 10 | Sat Jun 27 | Match Day 5 | Congo DR vs. Uzbekistan | 2PM – Midnight | High |
| 11 | Tue Jun 30 | Pre-Match | Before Round of 32 | TBD | Moderate |
| 12 | Wed Jul 1 | Match Day 6 | Round of 32 | 11AM – 11PM | Peak |
| 13 | Mon Jul 6 | Pre-Match | Before Round of 16 | TBD | Moderate |
| 14 | Tue Jul 7 | Match Day 7 | Round of 16 | 10AM – 8PM | Peak |
| 15 | Tue Jul 14 | Pre-Match | Before Semifinal | 1PM – 7PM | Moderate |
| 16 | Wed Jul 15 | Semifinal | Semifinal Match | 11AM – 9PM | Peak |
We require refrigerated units on-site and operational by Friday, June 12 — two days before our first selling day. This provides a buffer for setup, testing, and merchant orientation. Equipment retrieval: Thursday, July 16 or later by mutual arrangement.
We are moving quickly. The FIFA World Cup activation calendar is fixed and our merchant pre-order system launches within days. Our supply partner needs to be confirmed before we can open the ice pre-order window to merchants.
We have 25 days until our first activation day. Refrigerated equipment needs to be sourced, delivered, and tested before merchant walk-throughs begin the week of June 8. A supplier who cannot confirm equipment availability by May 26 cannot be our preferred partner for this program. We respect your logistics lead times and are sharing them transparently so this conversation can move at the pace the calendar requires.
We are not a one-time client. We are building a repeatable activation model that will return to Atlanta — and potentially expand to other FIFA markets. A supplier who performs at this scale during a World Cup earns a long-term relationship, not just a single contract.