The Welcome To ATL Experience is Atlanta's official small business activation during the 2026 FIFA World Cup — produced by CMV Worldwide in partnership with Showcase Atlanta and hosted by DoorDash.
This is a time-bound, high-visibility opportunity to invest in one of Atlanta's most consequential cultural moments — with a defined return, a Fortune 500 repayment backstop, and first position on everything that comes after.
Warren brings decades of hands-on expertise in retail, consumer goods, and small business strategy — from supply chain and logistics to financial modeling, operations automation, and experience design. He has spent his career building the operational infrastructure that allows businesses to compete and win at scale.
For this activation, Warren serves as the lead operator and strategic architect — responsible for the commercial structure, sponsor relationships, merchant program, and day-to-day execution across all three zones and 16 selling days.
CMV Worldwide is an established consulting firm with decades of experience advising businesses at the intersection of retail, consumer goods, and commercial strategy. We are not a startup — we are an operating organization with a proven track record of building programs that work at scale.
This activation carries the weight of two of Atlanta's most significant institutional partnerships — a Fortune 500 title sponsor and the official City of Atlanta co-presenter.
DoorDash's $200,000 signed commitment is not just a sponsorship — it is the structural backstop of this entire investment. It represents DoorDash's strategic bet on Atlanta's small business ecosystem as the centerpiece of their FIFA World Cup 2026 presence.
Showcase Atlanta is the City of Atlanta's designated partner for FIFA World Cup 2026 programming — making this activation the official small business experience for the city during the tournament. This is not an independent event. It is institutionally endorsed.
Every major element of this activation is confirmed, contracted, or in production. This is execution capital — not startup capital.
Every dollar is accounted for. The $150,000 investor bridge is applied directly to the operations and logistics budget — the largest single cost line and the engine that makes the entire activation run.
Our operations and logistics vendor has agreed to accept the DoorDash $200,000 post-event receivable as a promissory note against their $350,000 deposit requirement. This means the single largest cash obligation — $350,000 — is converted from a cash-now requirement into a signed future payment. The vendor proceeds. The activation launches. DoorDash pays. The note is settled. This is what makes the $150,000 ask sufficient to get us to the start line.
| Line Item | Total Cost | Due Now | Due Before Day 1 | Funded By |
|---|---|---|---|---|
| Operations & Logistics | ||||
| Ops & Logistics — Deposit | $350,000 | $350,000 | — | Promissory Note |
| Ops & Logistics — Remaining | $150,000 | — | $150,000 | Investor |
| Location Fees | ||||
| South Downtown — Deposit | $5,000 | $5,000 | — | Cash on Hand |
| South Downtown — Remaining | $45,000 | — | $45,000 | VIP Tickets |
| Talent & Programming | ||||
| Talent (Staff, DJ, Food Vendors) | $30,000 | $30,000 | — | Cash on Hand |
| Pre-Event Operations | ||||
| Butter.ATL Creator Program | $13,000 | — | $13,000 | VIP Tickets |
| Cart Delivery | $15,000 | — | $15,000 | VIP Tickets |
| Subtotal — Due Now | — | $385,000 | — | |
| Subtotal — Due Before Day 1 | — | — | $223,000 | |
| Total Activation Cost | $608,000 | Fully funded across four sources | ||
Two premium hospitality experiences operating across all 16 selling days — each a distinct product, a distinct audience, a distinct energy. Presented by DoorDash.
The food is the experience. A curated, rotating lineup of Atlanta's best merchants — brought inside an air-conditioned, designed space with match viewing and DoorDash app integration.
Hip hop. Grown. Luxury. Full bar. The Canyon is the premium version of what Atlanta does on a big night — brought to the Centennial Yards canyon with the World Cup as the backdrop.
A 60-day bridge. Clean structure. Defined exit. Fortune 500 backstop.
90+ merchants pay a tiered daily revenue share on all gross sales. This stream runs independently of VIP ticket revenue and represents the structural income engine of the activation model.
| Assumption | Value | Note |
|---|---|---|
| Active merchants across all zones | 90 | Confirmed and onboarded |
| Average gross sales / merchant / selling day | $3,000 | Conservative — well below $10K tier |
| Total daily gross sales (all merchants) | $270,000 | 90 merchants × $3,000 |
| Daily revenue share retained (30%) | $81,000 | Activation-level gross share |
| 16-day total gross revenue share | $1,296,000 | Full tournament window |
| CMV Worldwide net share (5% of merchant gross) | $216,000 | After venue (15%) and partner (10%) splits |
This investment is not just about FIFA World Cup 2026. Atlanta is entering a decade-long run as one of the most active major event markets in America. CMV Worldwide is building the operational infrastructure to be the operator of record for every one of them.
As an investor in this event, you receive a 30-day exclusive window on all future CMV Worldwide major event investment opportunities — at same or better terms — before any outside capital is sought. This is a relationship, not a transaction. You get in early on what comes next.
Every standard investment risk has a direct structural answer here. This is not a hope-and-pray structure — it's a backstopped, time-bound bridge.
From investment to full repayment in 60 days. Every milestone is defined. Every date is fixed.
The deposit is needed immediately. The remaining balance must be in place before June 12 — the first selling day. If this is the right fit, the conversation should happen now.