All ice used across the Welcome to ATL Experience is sourced and distributed centrally. This addendum explains how the program works, what it costs, and how to make sure you're fully stocked every selling day.
Centralized ice is mandatory for all merchants across all three venues. Here is exactly why — and why it benefits you directly.
Outside ice — from Costco, a personal supplier, or any other source — is not permitted at any Welcome to ATL Experience venue on any selling day. This applies to all merchants regardless of format or product category.
The refrigerated storage at each venue is a shared truck serving all merchants simultaneously. Individual outside ice deliveries would require vehicles to access selling areas after load-in closes — which is not permitted at any venue for safety and logistics reasons. Centralized supply is the only model that works within our operational structure.
If individual merchants were managing their own ice deliveries, the load-in window would become chaotic — multiple suppliers, uncoordinated arrivals, and blocked access for everyone else. Centralized morning delivery keeps load-in clean and on schedule for all 68 merchant units simultaneously.
Running out of ice on a match day — when your supplier can't get to you and the crowd is at its peak — is not a recoverable situation. Our centralized program includes a structured midday reorder window so you can top up without leaving your cart or making emergency calls.
Your allocated space in the refrigerated storage truck keeps your product at temperature all day. The ice you're purchasing through this program is for service use — cocktails, cups, coolers at your stand — not for keeping product cold in a warm cooler. Your storage needs are already handled.
A single merchant ordering 4–6 bags from a retail supplier pays $4–6 per bag. Our program negotiates volume pricing across the full activation — 68 merchants, 16 days, 3 venues — and passes a structured, fair price back to you. You get professional event-grade supply at a rate no individual merchant could negotiate independently.
Two price points. One for merchants who plan ahead. One for merchants who need more on the day. Pre-ordering is always the right move.
Pre-orders let us stage the exact right amount of ice at each venue before your selling day starts. That precision keeps costs down for everyone. The midday reorder premium is not punitive — it reflects the real cost of same-day logistics. Merchants who pre-order accurately pay less. That's intentional.
bags per day. Only if serving cold drinks to staff or offering beverages. Most retail vendors need no ice.
bags per day. Cold food prep, light beverage service, cups. Pre-match day volume.
bags per day on match days. High cocktail volume, continuous cup ice, Atlanta summer heat. Order aggressively.
bags above your pre-match baseline. Post-match rush drives 30–40% of daily sales — be fully stocked before kickoff.
Ice for your team's personal use — water coolers, staff drinks — is eligible under this program. It counts toward your pre-order minimum and is priced the same. Do not bring outside ice for staff use. The program covers you.
If you sell packaged goods only and are not serving any cold beverages, you likely do not need ice. You are still covered by the program if you want it — but you are not required to order if you have no use for it. If you're unsure, email vendors@welcometoatlexperience.com and we'll help you assess.
The pre-order process is simple. Here is exactly what happens from the moment you submit your order to the moment ice is in your hands on selling day.
Use the Ice Pre-Order Form on your Merchant Portal at welcometoatlexperience.com/pages/merchant-portal. Select your venue, selling day, and bag quantity. You will receive an email confirmation within 2 hours. Orders are not confirmed without that email.
Ice is delivered to a central staging point at your venue before the merchant load-in window opens. You do not need to be present for delivery — your order is already there when you arrive.
Check in with your venue's on-site Logistics Lead — stationed at the central ice staging area — to receive your pre-ordered bags. Bring your order confirmation email or confirmation number. Ice is distributed on a first-come, first-served basis during load-in — arrive early in your window.
Running lower than expected? Submit a reorder through the same form on the Merchant Portal before 11AM on your selling day. Minimum 2 bags. Reorder ice is available for pickup from the Logistics Lead by early afternoon. Requests after 11AM cannot be guaranteed same-day.
On match days only, a small emergency ice reserve is held at each venue for genuine supply emergencies. This is not a substitute for the reorder process — it is a last resort for unexpected equipment failures or unusual demand spikes. Emergency ice is $13/bag. Access through the Logistics Lead only — no self-service.
Orders submitted inside 24 hours of your selling day cannot be guaranteed. Our supply logistics are confirmed the evening before each selling day based on submitted pre-orders. Late orders go on a waitlist and are filled only if excess supply is available. Do not rely on this. Submit your pre-order on time.
| Venue | Ice Staging Location | Notes |
|---|---|---|
| The Center Atlanta | Upstairs — DoorDash Merchant Lounge staging area | Same location as your dry and refrigerated storage |
| Steele Bridge | Under the bridge — canyon logistics area | Steps from your cart. Bollards do not affect access to this area. |
| South Downtown | Steele Bridge lounge — directly across the street | Shared with Steele Bridge. 2-minute walk from your cart. |
Every question we anticipate — answered before you have to ask.
Complete the form below for each selling day you need ice. Our team will generate a Square Invoice to the email you provide — your order is not confirmed until that invoice is paid.
Select every date you need ice below and set your bag quantity for each day individually. Your team will receive one Square Invoice covering your full order.
After you submit the form above, here is exactly what to expect.
Our team generates a Square Invoice to the email you provided. It will show your venue, selling day, bag quantity, and total. Review it carefully — if anything is wrong, reply immediately so we can correct it before the order is locked.
Click the payment link in your Square Invoice and pay by card. This is the only step that confirms your order. Submitting the form above without paying the invoice does not reserve ice for you.
Once paid, Square automatically sends a payment receipt to your email. Save it — this is your order confirmation. Your business name and order details will be on the Logistics Lead's fulfillment list at your venue on your selling day.
Bring your Square receipt (digital or printed) to the ice staging area at your venue. The Logistics Lead will have your order on file. Count your bags at pickup before you leave the staging area.
Email vendors@welcometoatlexperience.com with subject line "Ice Program — [Your Business Name]". Include your venue, selling days, and specific question. We respond within one business day.