An invitation to Georgia's peach and fruit growers to supply the fresh fruit stand at the Welcome to ATL Experience — the official small business activation for Atlanta during FIFA World Cup 2026. No placement fee. Revenue share only.
Apply to Supply →The Welcome to ATL Experience is the official small business activation for Atlanta during FIFA World Cup 2026, presented by DoorDash and produced by World Stage Studios in partnership with Showcase Atlanta. We operate across three Downtown Atlanta venues for 16 consecutive selling days — June 14 through July 15, 2026 — at the height of Georgia peach season. We're adding a fresh fruit stand, and we want it stocked with real Georgia peaches from real Georgia farms.
This is not a farmers-market weekend. It's a 16-day, 3-venue commercial operation in front of a global World Cup crowd, at the exact moment Georgia peaches peak. We provide the stand, the placement, and the foot traffic. You provide the fruit. Your peaches sit front and center in the Culture Capital of America during the biggest sporting event on earth.
Built for growers. Most merchants pay a placement fee to be here — growers don't. We're structuring this as a straight revenue-share supply relationship, with terms set directly with each farm we select.
You don't pay to participate. Your fruit is your stake — there's no upfront cost to supply the stand.
We share a percentage of sales. The specific split is confirmed directly with each grower we select — produce economics are part of that conversation.
Branded build, prime Downtown placement, and staffing support across the run. You focus on supplying consistent, high-quality fruit.
This page is an application, not a contract. We review every farm that applies, then reach out to qualified growers to confirm volume, scheduling, and a revenue-share rate that works for both sides. Nothing is locked until we talk.
Here's what makes a strong supply partner for this program. Don't have everything dialed in? Apply anyway — we'd rather talk it through than have you self-select out.
Reliable, high-quality fruit on the days you commit to. A short-fill on a match day in front of a global crowd is a reputational event, not a logistics hiccup — we plan around farms that can deliver predictably.
Ability to get fruit to our three Downtown venues — ideally with refrigerated or cooled transport to protect freshness in summer heat. Cold-chain capability is a strong plus.
We operate under a Fulton County special-event health permit. Fruit must meet applicable Georgia food-safety standards. GAP certification is preferred but not required to apply.
Selected growers will need a certificate of insurance before activation. If you don't have one yet, we'll tell you exactly what's needed — this is a routine step, not a barrier.
The activation runs 16 selling days tied to 8 match blocks. The more of the window you can supply, the better — but we'll also build a grower rotation for farms that can only cover specific weeks.
Takes about 3 minutes. This is an application, not a commitment. We review every submission and reach out to qualified Georgia growers with next steps and terms.
We're moving fast — the activation calendar is fixed and peach season is now. Here's the path from application to selling day.