Welcome to ATL Experience

Match-Day Marketing Playbook

Your storefront. Your phone. Your customers. Here is exactly how you help us fill the venues this match block.
Match Block 2  ·  June 17–18
100 storefronts posting alone is noise. 100 posting together is a movement — and a movement moves the crowd to your cart.
01

Your targets this block

3
Feed posts
Teaser on 6/17 · Morning-of on 6/18 · Live-from-your-cart on 6/18.
2+
Stories / day
Behind the counter, your product up close, the crowd. Quick and real.
1
Power-window reshare
Reshare the team post to your story at the times in box 04.
02

Every feed post needs these 6

1
Name + the word FREE. “Welcome to ATL Experience — free to enter.”
2
Where you are. Your venue + cart number, e.g. “Steele Bridge, cart 14.”
3
A reason to come now. One real product, deal, or moment — never just “come see us.”
4
How to find you. Your venue’s landmark — see box 03.
5
The hashtag. #welcometoatl on every single post.
6
The tags. @welcometoatlexperience @showcaseatlanta @butter.atl
03

Steal this caption

Copy it · post it
We’re at the Welcome to ATL Experience — FREE all day! 🎉 Come grab [your product] at [venue], cart [##]. Two minutes from [your venue’s landmark]. Come pull up — we’re here all day! #welcometoatl @welcometoatlexperience @showcaseatlanta @butter.atl
Make it yours. Don’t paste the exact same words as everyone else — platforms bury identical posts. Same hashtag, same window, your product and voice.
Your venue’s landmark — drop it in the [landmark] blank:
The CenterNext to State Farm Arena — one block from the Fan Fest
Steele BridgeOne block from the Spain House (Casa España)
South DowntownOne block from the Spain House (Casa España)
04

The power window

Everyone posts at the same time
One synchronized push hits harder than 100 scattered ones.
Wed 6/17 · Fan-fest lunch
12:30–1:00p
Thu 6/18 · Late morning
11:00–11:30a
Each day has one busy stretch — we all post in the same 30 minutes. One coordinated push from 100+ accounts spikes the hashtag and puts us all over the feed at once, far louder than the same posts scattered through the day. Set a phone alarm for your window.
05

The two-day schedule

Wed 6/17 — Fan fest, no match

9:30a“We’re open” morning post
All dayStories from your cart — keep them coming
12:30pTeam power window — everyone posts together
6:00pTeaser post for match day

Thu 6/18 — Match day, noon kickoff

8:30–9:30a“Before kickoff” post — catch the early crowd
11:00–11:30aTeam power window — everyone posts together
12–2pPush the watch party at The Speakeasy in stories
AfternoonKeep live stories going through the day
06

Quick do & don’t

Do

  • Post from the floor — real product, real crowd
  • Use your own words and your own photos
  • Tag all three accounts so they can reshare you
  • Hit the power window — set the alarm
  • Don’t

  • Copy the sample word-for-word (it gets buried)
  • Go quiet during the match — the watch-party crowd is live
  • Skip the hashtag — it’s how we’re tracked
  • Forget the cart number — people need to find you
  • #welcometoatl   @welcometoatlexperience · @showcaseatlanta · @butter.atl