Confidential Partnership Proposal · Prepared for Wild Leap
A 16-day marketing partnership built around the largest sporting event in Atlanta since the 1996 Olympics — placing Wild Leap inside the official City of Atlanta activation of the FIFA World Cup 2026, presented by DoorDash.
Let's Be Clear About What This Is
We could rent any venue in Atlanta. We're proposing Wild Leap because we believe your Speakeasy is the perfect interior anchor for the most-visited bridge corridor of the 2026 World Cup — and because a partnership with us puts your bar in front of a global audience your marketing team couldn't reach otherwise.
The Welcome to ATL Experience is the official small business activation of the FIFA World Cup 2026 for the City of Atlanta, presented by DoorDash, in partnership with Showcase Atlanta. We're not throwing a party. We're producing the city's flagship cultural moment of the tournament — and you would be inside it.
What follows is the audience we're putting on your doorstep, what that exposure is worth, and what we're paying you to be part of it.
The Audience We're Bringing You
Atlanta will be the second-most-hosted city of the entire World Cup — eight matches including a semifinal at Mercedes-Benz Stadium. Steele Bridge is the passthrough corridor connecting downtown hotels to the stadium. Your Speakeasy sits at the foot of that corridor. This is the audience we're putting in front of you.
Unique Visitors to ATL
Out-of-state and international visitors converging on Atlanta over 32 days. 225K+ from out-of-state. Visitors spend an average of $1,070 each, with $260 on food and beverages alone.
Source: Metro Atlanta Chamber of Commerce, Dr. Jerry Parrish economic impact study, 2024
Total Match Spectators
Spectators across the 8 Atlanta matches, with average attendance of 65,000 per match. Mercedes-Benz Stadium is a 15-minute walk from Steele Bridge — your Speakeasy is on their route.
Source: Metro Atlanta Chamber of Commerce, 2024
Economic Impact, Georgia
Total projected economic impact of the eight Atlanta matches alone. Food, beverage, and entertainment spending is one of the largest categories — and Centennial Yards is downtown's most concentrated activation zone.
Source: Metro Atlanta Chamber + World Affairs Council of Atlanta, 2025
Beyond the visitor numbers, here are the marketing channels that put Wild Leap directly in front of this audience:
DoorDash Co-Branding · 50M+ Monthly Users
DoorDash reaches over 50 million monthly active users globally as of 2026. Co-branding places Wild Leap in DoorDash's owned media tied to this activation — a marketing channel no independent bar can purchase.
welcometoatlexperience.com
The official Welcome to ATL Experience consumer site. Wild Leap featured as the VIP Lounge anchor across the Steele Bridge zone — visible to every visitor to the platform from announcement through final whistle.
City of Atlanta + Showcase Atlanta
Official city partner amplification. Mayor's office promotion. Tourism channels carrying Wild Leap as part of the official activation across paid and organic media.
90+ Vendor Cross-Promotion
Every WTA merchant has their own audience — typically several thousand engaged Atlanta locals each. Their content during the activation features Wild Leap as the lounge backdrop.
Creator Content Program
Atlanta-based creators produce content from the activation throughout the 16 days. Your Speakeasy is the premium backdrop for every match-day creator post.
International Press Footprint
The City of Atlanta activation will receive significant national and international press coverage during the tournament. Wild Leap is the named hospitality anchor for the cultural side of that story.
What This Exposure Would Cost to Buy
If Wild Leap tried to purchase this exposure on the open market — paid social, sponsorship slots, influencer partnerships, tourism placements — what would it cost? Below is a conservative estimate using standard Atlanta-market media rates.
Note on media valuations: Estimates are based on standard Atlanta-market rates for sponsored social, branded content placement, tourism channel buys, and earned press value benchmarks for sporting event activations. Figures represent equivalent open-market cost, not guaranteed deliverables. Final mix subject to activation production schedule.
Who's Behind This
The Welcome to ATL Experience was selected by the City of Atlanta as the official small business activation for the FIFA World Cup 2026.
Our mission is to build a repeatable activation infrastructure for Atlanta's biggest global moments. World Cup is the first event in a multi-year pipeline that includes Super Bowl, College Football Playoff, and DNC.
We're production-grade operators with sponsorship, marketing, operations, and creative leadership built in. We've already secured DoorDash as title sponsor, three venue zones across downtown, and partnerships with the City of Atlanta and Showcase Atlanta. Wild Leap entering as our hospitality partner gets first-look access to every activation we build going forward.
How We Activate Your Space
Across the 16-day window, Wild Leap operates in two coordinated modes — designed to drive both ticketed revenue events on match days and continuous daytime foot traffic on non-match days.
The Speakeasy operates as the official DoorDash VIP Merchant Lounge. Ticketed access. Watch party broadcast. Premium environment built around your space.
Wild Leap operates normally with the addition of 90+ WTA merchants cycling through across the day. A designated area for merchants to decompress between shifts — and a steady stream of guests and crew walking through during operating hours.
Our Offer
A direct, single-offer structure. No tiers, no negotiations. Designed to put consistent cash in your hand from day one and reward both sides as the activation performs.
Daily Partnership Investment
$2,000 / day × 16 days = $32,000
Paid by WTA. Consistent cash flow across all 16 activation days, regardless of ticket sales performance.
Match-Day Ticket Revenue Share
20% to Wild Leap
Across all 8 match days. Direct stake in match-day sell-through performance — the more we drive traffic, the more you earn.
100% F&B Revenue to Wild Leap
All food and beverage. All 16 days.
WTA does not share in any food or beverage revenue. Includes pre-purchased drink ticket inventory on match days.
First Right of Refusal
All 16 days · WTA priority
Wild Leap may book other events only if WTA waives a day in writing 72 hours in advance.
Bathroom Access
All 16 days · WTA merchants & guests
Hard requirement for the activation. Non-negotiable but included at no cost.
Wild Leap's Floor
Guaranteed minimum across the activation window — before F&B, before ticket revenue share, before walk-in traffic.
Your Upside — Ticket Revenue Scenarios
Match-day attendance is variable — Spain vs. Cabo Verde will outdraw Czechia vs. South Africa. We've modeled four scenarios at $75 per ticket so you can see the full range of your ticket revenue upside. The partnership investment of $32,000 is guaranteed regardless.
| Scenario | Tickets / Match Day | % of Capacity (147) | WTA Ticket Revenue | Wild Leap 20% Share | Wild Leap Total* |
|---|---|---|---|---|---|
| Baseline | 50 tickets | 34% utilization | $30,000 | $6,000 | ~$62,000 |
| TargetPlan To | 75 tickets | 51% utilization | $45,000 | $9,000 | ~$65,000 |
| Strong | 100 tickets | 68% utilization | $60,000 | $12,000 | ~$68,000 |
| Breakout | 125 tickets | 85% utilization | $75,000 | $15,000 | ~$71,000 |
* Wild Leap Total = $32,000 partnership investment + ~$24,000 estimated F&B revenue + 20% ticket share. F&B estimate based on Atlanta market benchmarks: avg 3 drinks/person/night, $23 booze spend + $10 food spend per VIP guest, plus walk-in and non-match-day organic vendor spend. F&B revenue scales upward as ticket attendance increases.
Also Included
📣 Co-Branded Marketing
Wild Leap named on every WTA / DoorDash piece tied to this activation — site, social, vendor materials, signage, press releases.
🛋️ Vendor Break Room
Designated lounge area for 90+ WTA merchants on non-match days. Drives consistent organic F&B spend during your operating hours.
🎯 Demand-Signal VIP Nights
If we read strong demand signals into non-match days, we co-decide opportunistic VIP nights. Joint go/no-go 5+ days out.
🤝 Standard Co-Promotion
Wild Leap promotes match-day VIP nights via your social and email channels — basic partnership behavior.
🎬 Creator Backdrop
Your Speakeasy is the premium content backdrop for every match-day creator post during the activation.
📊 Performance Reporting
Post-activation impact report quantifying foot traffic, media value delivered, and exposure metrics — a marketing asset you keep.
The Long Game
The Welcome to ATL Experience is building Atlanta's repeatable activation infrastructure for the biggest global moments coming through the city. Wild Leap entering this World Cup as our hospitality partner locks in first-look access to every future activation we build.
Super Bowl LXI
Atlanta · 2028 Contender
Same activation playbook, same Steele Bridge corridor, same Speakeasy — at Super Bowl rates and audience scale.
College Football Playoff
Recurring
Atlanta hosts CFP National Championship games regularly. WTA intends to run an activation tied to each ATL hosting year.
DNC + Major Events
2028 Pipeline
As Atlanta's event calendar grows, Wild Leap's first-look status compounds with every future activation.