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FIFA World Cup 2026
Welcome to ATL Experience · FIFA World Cup 2026

The Center — Block Layout Design

Vendor placement plan · Three activation zones · CP Group
10×20 Experience House
10×10 Culture Stand
Orb Attraction
3
Activation Zones
12
10×20 Exp. House
10
10×10 Culture Stand
1
Orb Attraction
23
Total Units
Zone A
The Fishbowl
Irregular trapezoid · Top 67' · Left 70' · Bottom 74' · Right 38' · ~3,800 sq ft
12 units
+ Orb
~3,800 sq ft
Est. Area
67'70'74'38'TOP ROW — 4× 10×20 EXP. HOUSE10×2010×2010×2010×20MIDDLE ROW — ORB ATTRACTIONORBATTRACTIONFULL WIDTHBOTTOM ROW — 7× 10×20 EXP. HOUSE10×2010×2010×2010×2010×2010×2010×20
Unit Inventory
Format Size Qty Row
Exp. House 10×20 ft 4 Top
Orb Attraction Full width 1 Middle
Exp. House 10×20 ft 7 Bottom
Space Specifications
ShapeIrregular trapezoid
Top side67'
Left side70'
Bottom side74'
Right side38'
Est. area~3,800 sq ft
Activation Notes
Top row (4× 10×20): Immersive retail, sponsor showcases, cultural brand experiences.

Orb Attraction (middle, full width): Signature experiential anchor. Photo activation, interactive installation, or sponsor-branded space. Integrated lounge and seating surrounds it.

Bottom row (7× 10×20): Deeper dwell formats — specialty food, lifestyle brands, featured local businesses.
Zone B
The Walk-Up Corridor
Single-row inline format · All 10×10 units · High-flow pedestrian lane
10
Units
Single row · 10 units · all 10×10 · evenly spaced10×1010×1010×1010×1010×1010×1010×1010×1010×1010×10← PEDESTRIAN FLOW →
Unit Inventory
Format Size Qty
Culture Stand 10×10 ft 10
Activation Notes
Single inline row — maximum pedestrian exposure. All 10 units evenly spaced, facing into the pedestrian flow.

Best fit: Grab-and-go F&B, quick-sell merchandise, art and prints, branded accessories.
Zone C
The Experience Alcove
Capstone immersive space · 1× 10×20 Experience House · End of visitor journey
1
Unit
200 sq ft
Interior
10×20EXPERIENCE HOUSEWalk-in / ImmersiveCapstone — end of visitor journey
Space Specifications
Outer footprint39' × 16.5'
Inner footprint28' × 14'
FormatWalk-in / immersive
Activation Notes
Sponsor showcase: Branded walk-through with interactive demos, sampling, and photo moments.

Rotating featured merchant: “Artist of the Day” or “Chef’s Table” — repeat-visit incentive for the full 16-day run.

Cultural experience: Atlanta history exhibit, live art, DJ booth. The capstone moment of the visitor journey.

Activation Summary — The Center at Peachtree

Total Inventory — 23 Units

12× Experience House (10×20) — Zone A: 4 top + 7 bottom (11 units). Zone C: 1 unit (Alcove).

10× Culture Stand (10×10) — Zone B: 10 units, single inline row, evenly spaced.

1× Orb Attraction — Zone A middle row (full width). Integrated lounge surrounds it.

Zone Flow — A → B → C

A — The Fishbowl: Main anchor. 11 Experience Houses + Orb with integrated seating.

B — The Walk-Up Corridor: 10-unit inline row, evenly spaced. High-flow transactional zone.

C — The Experience Alcove: Single capstone immersive space — the sendoff moment.

Welcome to ATL Experience · FIFA World Cup 2026

Steele Bridge (Nelson Street) — Block Layout Design

Vendor placement plan · Four bridge sections · Centennial Yards / CIM Group
10×20 Large
10×10 Standard
Y'ALL Sign / Seating
6' Fire Lane
4
Bridge Sections
25
10×10 Standard
7
10×20 Large
1
Y'ALL Feature

Bridge Width Profile — Width Varies by Section

C149'wide · ~89' longC232'wide · ~226' long · narrowestC347'wide · ~187' longC4varies~130' long→→→← STADIUMCASTLEBERRY →557' total length
C1
Stadium Gateway
49' wide × ~89' long · Two rows · Stadium-facing entry
6
Units
~4,357 sq ft
Area
~89' long × 49' wide6' FIRE LANETOP ROW — 4× 10×1010×1010×1010×1010×10BOTTOM ROW — 2× 10×2010×2010×20
Unit Inventory
Format Size Qty Row
Standard 10×10 ft 4 Top
Large 10×20 ft 2 Bottom
Space Specs
Width49 ft
Length~89 ft
Fire lane6' center
C2
The Market Corridor
32' wide × ~226' long · Narrowest section · Y'ALL Feature
7
Units
~7,219 sq ft
Area
6' FIRE LANETOP ROW — 5× 10×1010×1010×1010×1010×1010×10Y'ALLPHOTO SIGN + CONCRETE SEATINGBOTTOM ROW — 2× 10×2010×2010×20
Unit Inventory
Format Size Qty Row
Standard 10×10 ft 5 Top — left half
Y'ALL Sign — 1 Top — right half
Large 10×20 ft 2 Bottom
Space Specs
Width32 ft (narrowest)
Length~226 ft (longest)
C3
The Plaza Section
47' wide × ~187' long · Over I-20
12
Units
~8,789 sq ft
Area
6' FIRE LANETOP ROW — 10× 10×1010×1010×1010×1010×1010×1010×1010×1010×1010×1010×10BOTTOM ROW — 2× 10×2010×2010×20
Unit Inventory
Format Size Qty Row
Standard 10×10 ft 10 Top
Large 10×20 ft 2 Bottom
C4
Castleberry Hill Gateway
Width varies × ~130' long · Neighborhood-facing entry
7
Units
6' FIRE LANETOP ROW — 6× 10×1010×1010×1010×1010×1010×1010×10BOTTOM ROW — 1× 10×2010×20
Unit Inventory
Format Size Qty Row
Standard 10×10 ft 6 Top
Large 10×20 ft 1 Bottom (centered)
Note
C4 width varies per CIM specs. Confirm exact dimensions before finalizing.

Activation Summary — Steele Bridge

Total Inventory

7× Large (10×20) — C1: 2 · C2: 2 · C3: 2 · C4: 1.

25× Standard (10×10) — C1: 4 · C2: 5 · C3: 10 · C4: 6.

1× Y'ALL Sign — C2 top row, right half.

Design Logic

C3 is the volume anchor: 10 Standard units in the top row. Full market atmosphere at the widest section.

All F&B is grab-and-go. No cooking, no prep queues.

Items to Confirm with CIM Group

1. C4 exact width. Confirm measurements.

2. Fire lane configuration. Confirm 6' center fire lane applies consistently.

3. Weight restrictions. Confirm load-bearing capacity over active rail lines.

4. Y'ALL sign installation. Confirm permitting and structural requirements.

Welcome to ATL Experience · FIFA World Cup 2026

South Downtown — Block Layout Design

Vendor placement plan · Open-air grid · 120' × 64' footprint
20×20 Village House (360° Bar/Food Station)
10×20 Experience House
Pedestrian Aisle
12
Total Units
4
20×20 Village House
8
10×20 Exp. House
7,680 sq ft
Total Footprint
4 × 3
Grid Layout
SD
South Downtown Open-Air Market
120' × 64' · 4-row × 3-column grid · Center = 20×20 Village House · Left/Right = 10×20 Exp. House
12
Units
7,680 sq ft
Footprint
64'120'← ENTRY / STREET FRONTAGE →ROW 110×20EXP. HOUSE20×20VILLAGE HOUSE10×20EXP. HOUSE← PEDESTRIAN AISLE ~10' →ROW 210×20EXP. HOUSE20×20VILLAGE HOUSE10×20EXP. HOUSE← PEDESTRIAN AISLE ~10' →ROW 310×20EXP. HOUSE20×20VILLAGE HOUSE10×20EXP. HOUSE← PEDESTRIAN AISLE ~10' →ROW 410×20EXP. HOUSE20×20VILLAGE HOUSE10×20EXP. HOUSELEFT COLCENTER COLRIGHT COL
Unit Inventory
Format Size Qty Column
Village House 20×20 ft 4 Center (all rows)
Exp. House 10×20 ft 4 Left (all rows)
Exp. House 10×20 ft 4 Right (all rows)
Space Specifications
Total footprint120' × 64'
Total area7,680 sq ft
Grid4 rows × 3 columns
Village House (center)20×20 (400 sq ft each)
Exp. House (left/right)10×20 (200 sq ft each)
Aisles3× ~10' pedestrian aisles
Entry orientationStreet-facing (Row 4)
Center Column — Village House (20×20)
4× 20×20 Village House stations. Wrap-around 360° service format. DoorDash holds priority on all 4 VH + 1 EH (5 total) for the full 16-day run.

Formats: Full-service bar, specialty food, craft beverage, rotating chef collaborations.

Revenue note: At 30% revenue share, Village House stations carry the highest gross sales potential per unit in the activation.
Left & Right Columns — Experience House (10×20)
8× 10×20 Experience House units flanking the center spine. Retail anchors, immersive brand experiences, specialty products.

Activation Summary — South Downtown

Total Inventory — 12 Units

4× Village House (20×20) — Center column, all 4 rows. DoorDash priority (4 VH + 1 EH for full 16-day run).

8× Experience House (10×20) — Left and right columns, all 4 rows.

Key Design Principles

Village House as the draw. 4 × 360° stations generate dwell time that benefits adjacent EH units.

South Downtown is the dining destination. The only venue with full-service, cook-capable formats.

Entry at Row 4. The Village House at Row 4 center anchors the immediate entry and draws visitors deeper.

Items to Confirm — South Downtown

1. Entry orientation. Confirm which side faces primary pedestrian traffic.

2. Cook-capable permitting. Village House stations are full-service. Confirm health department and fire marshal requirements.

3. Power and utilities. 4× Village House stations require dedicated power drops.

4. Aisle clearance. Confirm fire egress and ADA requirements for minimum aisle width.

5. Revenue share. Confirm whether 30% applies uniformly to Village House format.