FIFA World Cup 2026™ · Presented by DoorDash
DISCOVER ATLANTA. ALL OF IT.
The culture capital of America, all in one place.

90+ local Atlanta businesses. Three iconic Downtown locations. 16 days of food, fashion, art, and culture — right in the middle of the biggest sporting event on earth.

90+
Local Merchants
3
ATL Locations
16
Activation Days
80+
Nations Represented
Plan Your Visit → Get VIP Lounge Access →
Open to the public · June 14 – July 15, 2026 · Downtown Atlanta
The Experience

MORE THAN A MARKET.
IT'S ATLANTA'S MOMENT.

The Welcome To ATL Experience is the official small business activation for Atlanta during the 2026 FIFA World Cup — designated in partnership with Showcase Atlanta and presented by DoorDash. We're bringing the best of this city front and center for a global audience.

🍽️
Atlanta Food Culture
From soul food to international fusion — the full spectrum of what Atlanta eats, made by the people who built the culture.
😗
Fashion & Design
ATL-bred designers, streetwear, accessories, and makers — wearable proof that this city sets the standard.
🎨
Art & Culture
Visual artists, muralists, and creatives who define Atlanta's aesthetic — presented to an audience that spans the globe.
⚡
Live Energy
The activation runs across 16 days with World Cup fans flooding Downtown Atlanta — the energy here is unlike anything else.
Centennial YardsSteele Bridge · Game Day
The CenterPeachtree · Flagship Marketplace
South DowntownCultural Block · Evening
Inside the BuildMerchant Kiosks · Fabrication
Welcome To ATL Experience · Presented by DoorDash · Summer 2026 · Downtown Atlanta
VIP Lounge Access · Presented by DoorDash

WATCH THE WORLD CUPLIKE A LOCAL VIP.

Two VIP lounges at the heart of the activation. The Taste of ATL VIP Lounge — Atlanta's best local food and drink businesses in one air-conditioned room at CNN Center. The Speakeasy — the full World Cup watch party with big screens and a full bar atop Wild Leap at Steele Bridge. Single-day and 2-day match block passes available.

  • Two Lounges · 16 Activation Days · June–July 2026
  • Single-Day Passes from $65 · Match Block Passes from $150
  • Limited Capacity · Early Booking Recommended
Get VIP Lounge Access →
VIP Access
VIP
LOUNGE
Two lounges · Summer 2026
FROM $65 · SINGLE-DAY PASS
Where to Find Us

THREE LOCATIONS.
ONE CITY.

The activation spans three of Downtown Atlanta's most iconic destinations. Each location has its own merchants, energy, and experience — all within steps of the World Cup action.

01
Location 01
THE CENTER
ATLANTA
Peachtree Center · Downtown
Atlanta's premier Downtown destination — home to our flagship merchant marketplace, the Fishbowl experiential zone, and the heart of the activation.
02
Location 02
STEELE BRIDGE
AT CENTENNIAL YARDS
Centennial Yards · Downtown
Adjacent to the World Cup action at Mercedes-Benz Stadium — a curated merchant experience in one of Atlanta's most exciting new developments.
03
Location 03
SOUTH
DOWNTOWN
South Downtown · Atlanta
Atlanta's most storied neighborhood, reimagined — local merchants and cultural businesses rooted in the history of the city.
What to Expect

COME HUNGRY.
LEAVE INSPIRED.

Every visit is different. 90+ merchants across food, fashion, art, and culture — rotating, evolving, and always authentically Atlanta.

🥮
Food & Drink
ATL's best grab-and-go — from BBQ to jerk chicken to gourmet pastries to fresh-pressed juice
💟
Fashion
Local designers, vintage finds, custom kicks, streetwear, and handcrafted accessories
🖼️
Art & Goods
Original prints, photography, handmade goods, and Atlanta-inspired pieces you won't find anywhere else
✨
Wellness & Beauty
Natural beauty, skincare, wellness products, and self-care brands built right here in the A
Plan Your Visit

EVERYTHING YOU NEED
TO SHOW UP.

Dates
June 14 – July 15, 2026
The activation runs across 16 selling days aligned with the 8 FIFA World Cup 2026 matches hosted in Atlanta. Two activation days per match — match day and the day after.
Admission
Open to the Public
Free to enter across all three locations. Come, explore, eat, shop, and experience the best Atlanta has to offer.
Getting There
Downtown Atlanta
All three locations are in the heart of Downtown — accessible via MARTA, rideshare, and walking from most World Cup venues and hotels.
1
The Center Atlanta
Peachtree Center · Downtown Atlanta
2
Centennial Yards
Steele Bridge · Next to Mercedes-Benz Stadium
3
South Downtown
Historic South Downtown · Atlanta
Official Partners & Supporters