Become a Vendor — Welcome To ATL Experience
FIFA World Cup 2026™ · Official Small Business Activation · Atlanta
YOUR BUSINESS. THE WORLD'S STAGE.

50+ local Atlanta businesses. 3 Downtown locations. 8 matches. 16 selling days. The biggest audience this city has ever seen — and your cart in the middle of it.

50+
Vendor Spots
3
Locations
8
ATL Matches
16
Selling Days
Reserve Your Spot → How It Works
Reservations close May 15 · Spots are limited and sold by match block
The Process

THREE STEPS.
ONE BIG MOMENT.

We've removed every barrier to entry. Pick your location, pick your match days, pay your deposit — and your spot is locked.

01
📍
Choose Your Location & Matches
Select from The Center Atlanta, Steele Bridge at Centennial Yards, or South Downtown — and choose the match days you want to activate. Spots are sold per match block (2 days each).
02
💳
Secure With a Deposit
A 50% deposit locks your spot immediately. Balance is due May 15. Full payment is available too — and saves you the follow-up. Once paid, your space is yours.
03
🚀
Show Up & Sell
We handle the location, foot traffic, and infrastructure. You bring your product and your story. Our team is on-site every day to support you.
Vendor Packages

PICK YOUR SPOT.
PICK YOUR MATCHES.

Each listing is priced per match block — two activation days aligned with a single FIFA World Cup Atlanta match. Buy one block or stack multiple for maximum exposure.

5x10
Most Popular
CULTURE STAND
5x10 ft · Standard Format
Full PaymentFrom $600
50% DepositFrom $300
Per match block (2 days). Price varies by location & match.
  • 5x10 ft dedicated vendor cart space
  • Access to all foot traffic at your selected location
  • Two full selling days per match block
  • On-site activation team support
  • Included in the official Welcome To ATL Experience vendor directory
  • Mix-and-match match days across the full 8-match schedule
Browse Available Spots →
Select your location and match to see exact pricing
10x20
Premium
EXPERIENCE HOUSE
10x20 ft · Premium Format
Full PaymentFrom $960
50% DepositFrom $480
Per match block (2 days). Price varies by location & match.
  • 10x20 ft premium immersive space — 4x the footprint
  • Prime placement within your selected venue
  • Category exclusivity — no competing businesses in your format
  • Influencer feature inclusion during your match block
  • Two full selling days per match block
  • On-site activation team support & white-glove setup
Browse Experience Houses →
Limited availability — select match blocks only
Where You'll Be

THREE ICONIC
ATL LOCATIONS.

All three are in the heart of Downtown Atlanta — steps from the World Cup action, flooded with international foot traffic every match day.

LOCATION 01
THE CENTER ATLANTA
Peachtree Center · Downtown
Atlanta's premier Downtown destination. Our flagship location — the highest concentration of vendor spots and the heart of the activation.

View Spots →
LOCATION 02
STEELE BRIDGE AT CENTENNIAL YARDS
Centennial Yards · Downtown
Adjacent to Mercedes-Benz Stadium — direct flow from World Cup match-goers. One of Atlanta's most exciting new developments.

View Spots →
LOCATION 03
SOUTH DOWNTOWN
South Downtown · Atlanta
Atlanta's most storied neighborhood. Rooted in the city's history — the right home for businesses with deep ATL roots.

View Spots →
The Schedule

8 MATCHES.
16 SELLING DAYS.

Each match block covers two days — the day of the match and the day after. Stack multiple blocks to maximize your run.

Match 1
June 14-15
2 selling days
Match 2
June 17-18
2 selling days
Match 3
June 22-23
2 selling days
Match 4
June 26-27
2 selling days
Match 5
June 29-30
2 selling days
Match 6
July 4-5
2 selling days
Match 7
July 9-10
2 selling days
Match 8
July 14-15
2 selling days
Got Questions?
WE'VE GOT
ANSWERS.

From cart setup to revenue share to what you need to bring on day one — everything is covered in our Vendor FAQ.

Read the Vendor FAQ →