Match 2: June 17-18 — Steele Bridge — Culture Stand

TBD vs South Africa — Group Stage

2-day activation block (day before + match day) at Steele Bridge.

Iconic pedestrian bridge within CIM Group's $5B Centennial Yards development. Direct corridor between Downtown and the stadium.

Culture Stand — What's Included:

• Stand Size: 10' x 10' (100 SF) — prime selling footprint
• Branded Stand: Fully branded with ATL Experience wrap and signage
• Power: Electrical hookup included
• Setup/Teardown: Handled by our team
• Location: Any available spot within your chosen location
• Marketing: Social media mention
• Category Protection: None — similar vendors may be nearby
• Influencer Feature: Not included

All vendors also pay 30% of gross sales during event days (below the industry standard of 40%).

What You Provide:

• Your product/inventory and any specialized equipment
• Your staff for your cart on your match days
• Valid business license and required permits
• Proof of liability insurance ($1M minimum)

50% deposit reserves your spot. Balance due upon reservation. Non-refundable.